GO! How two guys made an iPhone game (and lived to tell the tale)

A presentation at WebVisions 2011 in May 2011 in Portland, OR, USA by Tyler Sticka

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GO! HOW TWO GUYS MADE AN iPHONE GAME (AND LIVED TO TELL THE TALE) WEBVISIONS 2011

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@tylersticka @u2elan

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1 HISTORY LESSON

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2006-2007

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OVER 1,000,000 PLAYS

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THIS IS WAY BETTER!

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(SOB STORY)

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FIRST EXPERIMENTS

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2 PROCESS

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PRODUCT CREATIVE PURSUIT

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WE CHOSE TOOLS THAT HELPED US COLLABORATE QUICKLY, LOOSELY, CHEAPLY:

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WE AVOIDED OVER-PLANNING

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WHY THE HECK NOT?

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WE ♥ SMALL DETAILS

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SOLICIT FEEDBACK FROM YOUR PEERS ( WAY FASTER THAN GRAPPLING WITH YOUR OWN SELF-DOUBT )

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ITERATE!

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“WE MADE IT, SO IT’S OURS TO DESTROY. AND THAT’S LIBERATING AND EXCITING IN A REALLY CREATIVE WAY.” - JEFF TWEEDY http://www.flickr.com/photos/pietermorlion/5014362542/

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IF A GAME DOESN’T FEEL RIGHT, NO AMOUNT OF MARKETING CAN MAKE UP FOR IT WIKIPEDIA SAYS THIS GAME LOST ATARI $100 MILLION

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3 RECEPTION

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http://www.flickr.com/photos/mukumbura/4180968389/

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TRADITIONAL EXTRA HIP

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COVERED US FIRST, FOLLOWED BY… THE APP INFORMER APPOLICIOUS IGN APPMODO SLIDE TO PLAY DOWNLOAD SQUAD 148APPS APPSPY iFANZINE.com TOUCHREVIEWS.net …AND MORE (THANKS, EVERYONE!)

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“A NEAR-PERFECT MIX OF SIMPLICITY AND ORIGINALITY THAT MAKES IT A PRIME EXAMPLE OF WHAT AN iPHONE GAME SHOULD BE.” - SLIDE TO PLAY http://www.slidetoplay.com/story/ramps-review