Half of the people who try your site, product or app leave and never come back. Crafting that first impression can make all the difference. It is the best chance you have to get people to see value in what you’re offering. Creating a great onboarding experience is, by its nature, a complicated endeavor. Michael will share practical insights from five years of designing onboarding experiences for 100 million Firefox users. In this session, he’ll help you take a step back and look holistically at what you’re doing. Learn to use research, design and marketing, to hold onto more of your users.