The Effect of Design on Our Lives Vinamra Agrawal Founder, Brandhero
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Pull or Push? Can you tell!
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Another one!
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Frustration!!!
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Solution by Design
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Press & Check. Repeat!
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Solution by Design
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Seen this before?
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Does beautiful design satisfy the purpose?
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This is more usable design for this purpose
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What purpose do these beautiful looking products serve?
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Hyundai cars wont start without pressing and holding the clutch pedal!
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Won’t it take you 15 mins to figure out this shower?
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How are we supposed to know that pressing 5 would start a one minute re-heating timer?
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Design evokes emotion!
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Relief ?
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Unease ?
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Panic ?
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Peace
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College
Shopping
Music
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Familiarity in a new place
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Design helps to identify?
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The power of visual design is much Stronger
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Fedex can deliver your packages anywhere across the world in an efficient, reliable and fast manner
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Around the World | As reliable as hand-delivered | Quickly
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Park Assist by Volkswagen helps you park your car safely, precisely and automatically
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Safety | Precision
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Almost everything you use is designed
Someone has solved this design challenge? How to make things functional, durable, environmentally conscious, pleasing, interesting, and relevant? And hopefully thought inspiring?
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Open Kitchen Design brought Families Closer Together
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Could you imagine reading this sign going at 80 kmph?
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Imagine you are driving along this road on a Tuesday morning at 9 a.m.
You have 5 secs to figure out if you can park here legally?
Author/Copyright holder: Jorge Gonzalez. Copyright terms and licence: CC BY-SA 2.0
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Drivers simply want to know if they can park at a spot. Yes or no— and that’s all this parking sign design answers.
Now, you’ll know that on Tuesday at 9 a.m., parking is not allowed.
Author/Copyright holder: Nikki Sylianteng. Copyright terms and licence: CC BY-NC-SA 4.0
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from
to
MAKING PEOPLE WANT THINGS
MAKING THINGS PEOPLE WANT
Marketing
Design
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How to apply design in daily life?
Rule No 1. ‘Context. Context. Context’
Rule No 2. ‘Empathy’
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How Design Feels?
Complex at first, but makes it worthwhile, when achieved
Uncertainty / Patterns / Insights
Clarity / Focus
Design Research
Concept Prototype