Reducing the Speed Impact of Third-Party Tags

A presentation at MeasureCamp London in in London, UK by Andy Davies

From Analytics to Advertising, Reviews to Recommendations, and more, we rely on Third-Party Tags for critical aspects of our sites.

But there’s a tension between the value that third-party tags bring and the cost they impose.

Speed Matters… the longer our pages take to load the lower our visitors’ engagement is… lower page views, lower conversions, and lower revenue etc.

In this session we’ll look at practical steps to reduce the impact tags have on the speed of our visitors experience.


The following resources were mentioned during the presentation or are useful additional information.