A presentation at Holistic design with Joint Futures in in Helsinki, Finland by Angelos Arnis
Towards a holistic design approach #CraftOpsStrat 16th of May, Helsinki - Elisa HQ
What is the value of design?
To understand design holistically we need to observe & operate in multiple levels identified as craft, operations, & strategy.
Design is not just a function
We contort ourselves into ROI shapes, thinking we are being good business allies but we forget that the value of design is not just in the outcomes, but in the process of designing itself. –Andrea Mignolo
Design is not just a partner
IF YOU WANT - Holistic change THEN YOU NEED - Teamwork + Collaboration WHICH REQUIRES - Communication WHICH REQUIRES - Psychological safety + interpersonal trust WHICH REQUIRES - Active listening + empathy WHICH REQUIRES - Vulnerability WHICH REQUIRES - Self-awareness + self-reflection WHICH REQUIRES - Adult developmental capability
Adapted from Dara Blumenthal PhD - Generative Team Design
The three levels of design Craft - Operations - Strategy
Craft is Doing Design
EXAMPLE - Design Systems
KEY OUTCOMES Speed to market Cost efficiency Cross-collaboration increased
Operations is Enabling Design
EXAMPLE - Design & Research operations
KEY OUTCOMES Increase in design hours Measuring design efficiency Operationalizing processes
Strategy is Directing Design
EXAMPLE - Design Leadership
KEY OUTCOMES Understanding - Make the right thing Delivery - make the product right Learning & Discovery Vision
Emergence
Holistic design is understanding & solving problems in all the 3 levels that design operates
Is that all?
Design in it’s entirety is a wicked challenge
Holistic Accountable Strategic Inclusive & Diverse Impactful Integrated Intentional Data-informed
Holistic (Craft - Operations - Strategy)
Accountable - being able to use Why? & NO!
Strategic - One eye on the horizon, one eye on the next wave By Maria Skaaden
Inclusive & diverse Example by Automattic Design - Inclusive Design Checklist
Impactful - How do we align with UN’s Sustainable development goals?
Integrated Business - Design - Tech
Intentional “Purpose is the shape meaning takes in business.” – Kate O’Neill
Data-Informed Everything else Gut Data Adopted from Chanade Hemming Moving from being data-driven to data-informed
The more we zoom out and observe design as part of a system, we understand that wicked problems require extraordinary solutions, multidisciplinary and inclusive approaches.
So how do we start?
We invite you to: • Join the conversation - 1st step is the Joint Futures conference • Be part of the community - Engage in different channels and meetings • Advocate - Promoting the new approach • Build with us - an open source creation through frameworks & toolkits • Establish policies - how do we ensure ethical & inclusive building • Practice - Test the frameworks
Mike Monteiro Priya Prakash Kim Goodwin Dori Tunstall Dave Malouf Jina Anne Emily Campbell Hana Nagel Josh Silverman Jason Mesut Tatiana Mac Eduardo Ortiz Tammie Lister Sami Niemelä Marc Stickdorn Una Kravets Leyla Nasib Irene Leino Jacqui Frey Patrick Quattlebaum Nathan Shedroff Kristin Skinner
Thank you! Join the conversation @AngelosArnis https://jointfuturesconf.com
What is the value of design? This question is overwhelmingly bounced around, not only on social media like design twitter, but also in meetings, in product teams, and in companies’ strategic steering groups. Rightly so, we all need to understand — even designers — the real value that design creates.
There are a couple of interesting scenarios that I observe dominating design in business, that happen over and over again, that make the answer for “what is the value of design?” almost impossible to justify. Design being either a function, or a partner in companies.
To understand design holistically we need to observe and operate in multiple levels identified as craft, operations, and strategy.
for free. You
can too.