HX & Storytelling: How To Make The User The True Hero

A presentation at inOrbit in in Portorož, Slovenia by Anna Dahlström

We tend to talk about consumers, customers and users but the people we’re referring to are more than that. They are human beings with complex needs that influence their actions, or lack of the same.

In this practical session we’ll look at why we should think more broadly in terms of human experience (HX) and how purposeful storytelling can help define, design and deliver contextually relevant products and services that connect online and offline and make the user the true hero. https://www.inorbit.si/

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