Storytelling Methods For Experience Design - Agile Scotland

A presentation at Agile Scotland in in Edinburgh, UK by Anna Dahlström

To every great story there’s a bit of magic involved. The same applies to experiences that just work and deliver the right content, interactions and notifications at the right time, and on the right device. Drawing on tried and tested storytelling principles from film and fiction and applying them to the context of UX design and business, in this talk Anna shares how these can be applied to help understand, define and deliver better end-to-end experiences for users and customers, and healthier bottom lines for the business.

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