Yandex Metrica - The Second Most popular Web analytics tool which you probably haven’t used.

The Second Most popular Web analytics tool which you probably haven’t used.

About Yandex Metrica

#1 Intro is a web analytics service for websites and ecommerce. You can use it to analyse:  The site’s audience and user behaviour.  Site conversion and revenue.  Effectiveness of internet and offline advertising.  Traffic sources.  Site availability and response time.

#2 Intro-why metrica Yandex is the second most popular analytical platform in the world with a market share about 8%. https://w3techs.com/technologies/overview/traffic_analysis/all

#3 Intro-topics today 2. Unique Features

1. Reports
2. Quick Set-up Experience Mos About Me 1.5 years Lon Melb 3 years 2 months

IS IT ONLY IN RUSSIAN? #4 FAQ

IS IT FREE? #5 FAQ -two

IS IT SECURE? #6 FAQ -three

Reports

 Widgets can be changed and adjusted  A library with premade widgets is available  Can’t be exported #7 Reports -Dashboard

#8 Reports -Standard       Majority of metrics are similar to the Google Analytics Some metrics are calculated differently (bounce rate) Segments and custom report are available Some in-depth statistical features are available Same Goals, Events and E-commerce functionality as in Google Analytics You can choose more then two dimensions at the same time

 Do you users use adblockers?  You can use all analytical magic on this report #9 Reports — Ad Blockers

 Bots determined by User Agent and “sophisticated machine learning algorithms” #10 Reports — Bots Traffic

 Sample is 50% of pages!  Loads of metrics #11 Reports — Load Speed

Unique Features – Webvizor and Click Maps

 Link, Click and Scroll maps are available  Amazing for UX  No Sampling #12 Features — Maps

 150,000 analysis per day  The report shows data on forms for 15 days, including the current day. #13 Features — Forms

    #14 Features -Recordings 150,000 hits per day – for free! (15 days) Amazing for CRO All analytics magic is enabled including segments https://metrica.yandex.com/promo/webvisor/

Settings – ways to set up

 Counter is a simple JS code  Can be added with any tag manager including GTM  Session Reply is not enabled out of the box #15 Settings & Set Up —

Yandex Metrica - https://metrica.yandex.com App Metrica - https://appmetrica.yandex.com/ #16 Links Links Links Chorme Extention – click Android App - https://play.google.com/store/apps/details?id=ru.yandex.mobile.metrica iOS App - https://itunes.apple.com/app/yandex.metrica/id1148059310?l=en&mt=8 Metrica API - https://tech.yandex.com/metrika/ Certification - https://yandex.com/adv/expert/exam/metrica-en Keep in Touch: https://www.linkedin.com/in/anton-surov/

Thank you! Questions?