A presentation at Melbourne SEO Collective in in Melbourne VIC, Australia by Anton Surov
The Second Most popular Web analytics tool which you probably haven’t used.
About Yandex Metrica
#1 Intro is a web analytics service for websites and ecommerce. You can use it to analyse: The site’s audience and user behaviour. Site conversion and revenue. Effectiveness of internet and offline advertising. Traffic sources. Site availability and response time.
#2 Intro-why metrica Yandex is the second most popular analytical platform in the world with a market share about 8%. https://w3techs.com/technologies/overview/traffic_analysis/all
#3 Intro-topics today 2. Unique Features
IS IT ONLY IN RUSSIAN? #4 FAQ
IS IT FREE? #5 FAQ -two
IS IT SECURE? #6 FAQ -three
Reports
Widgets can be changed and adjusted A library with premade widgets is available Can’t be exported #7 Reports -Dashboard
#8 Reports -Standard Majority of metrics are similar to the Google Analytics Some metrics are calculated differently (bounce rate) Segments and custom report are available Some in-depth statistical features are available Same Goals, Events and E-commerce functionality as in Google Analytics You can choose more then two dimensions at the same time
Do you users use adblockers? You can use all analytical magic on this report #9 Reports — Ad Blockers
Bots determined by User Agent and “sophisticated machine learning algorithms” #10 Reports — Bots Traffic
Sample is 50% of pages! Loads of metrics #11 Reports — Load Speed
Unique Features – Webvizor and Click Maps
Link, Click and Scroll maps are available Amazing for UX No Sampling #12 Features — Maps
150,000 analysis per day The report shows data on forms for 15 days, including the current day. #13 Features — Forms
#14 Features -Recordings 150,000 hits per day – for free! (15 days) Amazing for CRO All analytics magic is enabled including segments https://metrica.yandex.com/promo/webvisor/
Settings – ways to set up
Counter is a simple JS code Can be added with any tag manager including GTM Session Reply is not enabled out of the box #15 Settings & Set Up —
Yandex Metrica - https://metrica.yandex.com App Metrica - https://appmetrica.yandex.com/ #16 Links Links Links Chorme Extention – click Android App - https://play.google.com/store/apps/details?id=ru.yandex.mobile.metrica iOS App - https://itunes.apple.com/app/yandex.metrica/id1148059310?l=en&mt=8 Metrica API - https://tech.yandex.com/metrika/ Certification - https://yandex.com/adv/expert/exam/metrica-en Keep in Touch: https://www.linkedin.com/in/anton-surov/
Thank you! Questions?
for free. You
can too.