Have you been tasked with implementing Google Analytics or Google Tag Manager in order to collect data related to your Drupal site? Perhaps in the past, you’ve seen this process consist of enabling the Google Tag Manager module (or alternatively the Google Analytics Module) and calling it a day. Have you been left with the sneaking suspicion that you could be doing more and collecting richer data as a result?
This talk will take a closer look at using Google Tag manager with a Drupal site. We’ll cover a number of common Drupal challenges and missteps, look at configuration options using the powerful Drupal dataLayer module, and aim to better understand when tagging requests may or may not require developer intervention.