Bridget Reed is a Philadelphia-based UX engineer, product designer, and speaker, as well as an active member of the Philly tech community. As a career-changer, she has taken part in projects ranging from advertising and branding to apparel and print, email and software to social media and web, with a constant focus on the user. On the rare occasion that she is offline, Bridget can be found hacking together ideas for the “next big” Alexa app, sampling craft beer, digging through crates of vinyl records, and exploring local brunches for the best biscuits and gravy around town.
Through my post-design-school years, while working both with developers and as a developer myself, I’ve always gotten the same question: “So why does that look better than this?” By the end of this talk, you should be able to discuss the C.R.A.P. (contrast, repetition, alignment, and proximity) design principles, be able to justify last-minute design decisions, and see the worlds of design, user-experience, and accessibility differently in order to become stronger in your role.