15 ways user experience impacts business success

A presentation at WordCamp Europe 2023 in in Athens, Greece by Cathi Bosco

The most successful organizations are research-led! Before counting down the “15 ways user experience impacts business success” we had to discuss the heavy costs of delivering poor user experiences. There are heavy, quantifiable costs associated with delivering poor user experiences. I shared what some of them are and who they impact. Every aspect of the talk was platform agnostic and features a collection of useful frameworks that successful teams leverage to measure and amplify the impact of user experience design research work.