The Designer’s Guide to Being Essential

A presentation at SmashingConf Freiburg 2015 in in Freiburg, Germany by Simon Collison

"I move things around until they look right,” confessed veteran designer Milton Glaser. This is delightfully unpretentious — and Simon’s favourite quote — yet it’s not quite so easy for today’s digital designer. He or she must not only make things look right, but also embrace new methodologies, new tools, be essential to a team, be mindful of limitations, and wrestle with the suggestion that websites are all but redundant. As this practical argument will explain, there’s nothing for any of us to worry about, so long as every thing — and every one — is a module.