For many designers total freedom is far from ideal. We need an idea or a brief, but with that come inevitable constraints. Understanding and embracing these constraints is key to finding a simpler way to manage complexity in the websites we build. With less freedom and fewer resources, we have to make smarter decisions. In this practical talk, Simon will look at why we should impose limits, with a focus on making sense of the constraints we're given, why we should apply constraints ourselves, and how constraints can be a core feature in our work.