Digital accessibility is more than just coding your website according to WCAG, passing tool tests and being usable with screen readers. It’s about inclusive design, which starts on day one of your project. In my talk, I show based on personal stories and real-life examples of how accessibility is part of inclusive design. That it takes more than just valid and accessible code to make your website or product usable for everyone. How diversity helps you avoid pitfalls when designing websites and services.