The 3 Unfunded Pillars of Digital Business

A presentation at DevOpsDays Montreal in May 2024 in Montreal, QC, Canada by Sasha Rosenbaum

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The 3 Unfunded Pillars of Digital Business Sasha Czarkowski (Rosenbaum) @DivineOps COPYRIGHT 2023. ALL RIGHTS RESERVED.

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Sasha Czarkowski (Rosenbaum) @DivineOps Dev Ops Product Tech Sales Management Consulting

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Ergonautic Is AI winter coming?

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Serverless Continuous Delivery Cloud IoT Big Data DevOps Lean Agile Microservices

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Reliability Platform Excellence

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[Technical] Excellence The opposite of Technical Debt

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3 Types of Technical Debt Poor Decisions @ergonauticly Code Age COPYRIGHT 2023. ALL RIGHTS RESERVED. Changing World www.ergonautic.ly

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Technical Debt All code is technical debt

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Why would I spend 2M To continue making 1M? Ergonautic

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Platform [Engineering] There’s nothing new under the sun

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“You can’t buy DevOps But I can sell it to you” - Matty Stratton Ergonautic

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Ergonautic You can’t buy a Platform But I can sell it to you

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Ergonautic Is your Platform made of People?

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ServiceNow

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ServiceNow

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Ergonautic One must imagine Brent happy

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Reliability = Availability + Stability + Quality + …

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1990s: Maintenance windows @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Monthly downtime > 1.5 days means 100% refund

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Shipping SW on CDs Ergonautic

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1,000,000… user SaaS Ergonautic

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In large organizations, SRE was born out of necessity @ergonauticly COPYRIGHT 2023. 2022. ALL RIGHTS RESERVED. Ergonautic

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Toil The ‘goal’ of SRE is not to take the toil away from software engineering, but to drive toil out of the system @ergonauticly COPYRIGHT 2023. 2022. ALL RIGHTS RESERVED. Ergonautic

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ServiceNow

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seeking advantage seeking legitimacy Ergonautic

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words cross the chasm before understanding and practice @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Renaming Teams Support -> Sys Admin -> Ops -> DevOps -> SRE -> Platform Eng -> (?) @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. www.ergonautic.ly

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Renaming Teams … -> DevOps -> … -> (?) @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. www.ergonautic.ly

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You cannot step twice into the same Transformation Ergonautic

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Serverless Cloud IoT Continuous Delivery Big Data DevOps Lean Agile Microservices

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3 Economies @ergonauticly COPYRIGHT 2022. ALL RIGHTS RESERVED. Ergonautic

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Source: https://blog.jabebloom.com/2020/03/04/the-three-economies-an-introduction/

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Differentiation Business Units Scale IT Operations GET MORE CUSTOMERS CONTROL CONSUMPTION ENTER NEW MARKETS USE BEST PRACTICES DO THINGS DIFFERENTLY DO THE SAME THINGS REPEATEDLY Ergonautic

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The sides maximize local wins according to local rules of the game Ergonautic

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The Scope economy connects Differentiation and Scale to enable innovation and efficiency. @ergonauticly COPYRIGHT 2023. 2022. ALL RIGHTS RESERVED. Ergonautic

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The Scope economy emerges from an ongoing negotiation between selfish interests in favor of the collective @ergonauticly COPYRIGHT 2023. 2022. ALL RIGHTS RESERVED. Ergonautic

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Funding The unfunded pillars

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We could talk about funding We would NOT get very far @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Why would I spend 2M To continue making 1M? Ergonautic

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The challenge is… @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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The 3 pillars belong to the 3rd (Scope) Economy @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Translate your pillar into revenue or cost - get funded

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Google: 500ms of latency dropped traffic by 20% https://www.gigaspaces.com/blog/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/

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Let’s all use the 4 Golden Signals! Can you connect them to revenue, costs or customer experience? @ergonauticly Latency Traffic Errors Saturation COPYRIGHT 2023. ALL RIGHTS RESERVED. www.ergonautic.ly

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Ergonautic Half a second of latency doesn’t matter!

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The narrative must be meaningful to your business @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Reliability Platform Excellence Organizational Purpose

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Customer Support call volume @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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“It doesn’t matter to the business if the parts of your system work together internally the way you intended; the business only cares about qualities of the system output.” - Casey Rosenthal

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Measure improvements in system output - get funded

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Meaningful metrics @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Metrics are difficult to get right

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Metric is meaningless if it does not impact decisions @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Metric is meaningless without a narrative @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Shared Metrics Reliability Platform Excellence Organizational Purpose

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Winning Practices, like Platforms, are specific to your business @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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Shared Metrics Shared Practices Shared Resources Reliability Platform Excellence Organizational Purpose

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Leadership matters @ergonauticly COPYRIGHT 2023. ALL RIGHTS RESERVED. Ergonautic

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BE (technically) EXCELLENT TO EACH OTHER

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Thank you! Sasha Czarkowski (Rosenbaum) COPYRIGHT 2023. ALL RIGHTS RESERVED.