A presentation at Digital sandip Academy by DSA Backlinks
Certainly! Crafting an 8-month AI-powered strategic digital marketing, advertising, and branding course requires a thorough curriculum covering practical skills and theoretical knowledge. Here’s a revised outline for the course:
Module 1: Digital Marketing Overview
Understanding the Digital Landscape Evolution of Digital Marketing Establishing a Digital Presence Module 2: Marketing Foundations
Core Marketing Principles Consumer Behavior Analysis Market Research and Analytics Module 3: Developing a Strategic Digital Plan
Setting Goals and Key Performance Indicators (KPIs) Audience Segmentation Strategies Competitive Analysis Techniques Module 4: Content Marketing Strategies
Crafting and Curating Content SEO Fundamentals Effective Blogging and Social Media Approaches Module 5: Social Media Marketing Tactics
Platform Insights (Facebook, Instagram, Twitter, LinkedIn, etc.) Social Media Advertising Techniques Analyzing Social Media Metrics Module 6: Email Marketing Essentials
Email Campaign Strategies Automation Tools Implementation A/B Testing for Optimization Module 7: Search Engine Optimization (SEO) Mastery
On-page and Off-page SEO Practices In-depth Keyword Research Analytics for SEO Success Module 8: Pay-Per-Click (PPC) Advertising Excellence
Google Ads Mastery Facebook Ads Strategies Effective Display Advertising Techniques Module 9: Data Analytics and Interpretation
Utilizing Google Analytics Visualizing Data Effectively Monitoring Performance Metrics Module 10: Infusing Artificial Intelligence in Marketing
Introduction to AI in Marketing AI-driven Content Creation and Personalization Leveraging Chatbots and Virtual Assistants Module 11: Comprehensive Branding
Defining Brand Identity Strategic Brand Positioning Building Brand Loyalty Module 12: Advanced Advertising Techniques
Retargeting and Remarketing Strategies Navigating Native Advertising Harnessing the Power of Influencer Marketing Module 13: Mobile Marketing Strategies
Effective Mobile App Marketing SMS Marketing Best Practices Implementing Responsive Design Module 14: Legal and Ethical Dimensions in Digital Marketing
Privacy and Data Protection Considerations Navigating Digital Marketing Laws and Regulations Module 15: Capstone Project
Applying Acquired Skills to Develop a Comprehensive Digital Marketing Strategy for a Real-world Scenario Assessment and Certification
Regular Assignments and Quizzes Participation in Discussions and Group Projects Final Project Presentation Additional Features:
Guest Lectures by Industry Experts Interactive Workshops and Hands-On Sessions Case Studies and Real-world Examples Career Guidance and Job Placement Support The infusion of AI technologies throughout the course enhances insights into emerging trends, automation tools, and data-driven decision-making. Regular updates to the curriculum ensure its relevance in the dynamic industry landscape.
Certainly! Crafting an 8-month AI-powered strategic digital marketing, advertising, and branding course requires a thorough curriculum covering practical skills and theoretical knowledge. Here’s a revised outline for the course:
Module 1: Digital Marketing Overview
Understanding the Digital Landscape Evolution of Digital Marketing Establishing a Digital Presence Module 2: Marketing Foundations
Core Marketing Principles Consumer Behavior Analysis Market Research and Analytics Module 3: Developing a Strategic Digital Plan
Setting Goals and Key Performance Indicators (KPIs) Audience Segmentation Strategies Competitive Analysis Techniques Module 4: Content Marketing Strategies
Crafting and Curating Content SEO Fundamentals Effective Blogging and Social Media Approaches Module 5: Social Media Marketing Tactics
Platform Insights (Facebook, Instagram, Twitter, LinkedIn, etc.) Social Media Advertising Techniques Analyzing Social Media Metrics Module 6: Email Marketing Essentials
Email Campaign Strategies Automation Tools Implementation A/B Testing for Optimization Module 7: Search Engine Optimization (SEO) Mastery
On-page and Off-page SEO Practices In-depth Keyword Research Analytics for SEO Success Module 8: Pay-Per-Click (PPC) Advertising Excellence
Google Ads Mastery Facebook Ads Strategies Effective Display Advertising Techniques Module 9: Data Analytics and Interpretation
Utilizing Google Analytics Visualizing Data Effectively Monitoring Performance Metrics Module 10: Infusing Artificial Intelligence in Marketing
Introduction to AI in Marketing AI-driven Content Creation and Personalization Leveraging Chatbots and Virtual Assistants Module 11: Comprehensive Branding
Defining Brand Identity Strategic Brand Positioning Building Brand Loyalty Module 12: Advanced Advertising Techniques
Retargeting and Remarketing Strategies Navigating Native Advertising Harnessing the Power of Influencer Marketing Module 13: Mobile Marketing Strategies
Effective Mobile App Marketing SMS Marketing Best Practices Implementing Responsive Design Module 14: Legal and Ethical Dimensions in Digital Marketing
Privacy and Data Protection Considerations Navigating Digital Marketing Laws and Regulations Module 15: Capstone Project
Applying Acquired Skills to Develop a Comprehensive Digital Marketing Strategy for a Real-world Scenario Assessment and Certification
Regular Assignments and Quizzes Participation in Discussions and Group Projects Final Project Presentation Additional Features:
Guest Lectures by Industry Experts Interactive Workshops and Hands-On Sessions Case Studies and Real-world Examples Career Guidance and Job Placement Support The infusion of AI technologies throughout the course enhances insights into emerging trends, automation tools, and data-driven decision-making. Regular updates to the curriculum ensure its relevance in the dynamic industry landscape.
The following resources were mentioned during the presentation or are useful additional information.
Certainly! Crafting an 8-month AI-powered strategic digital marketing, advertising, and branding course requires a thorough curriculum covering practical skills and theoretical knowledge. Here’s a revised outline for the course:
Module 1: Digital Marketing Overview
Understanding the Digital Landscape Evolution of Digital Marketing Establishing a Digital Presence Module 2: Marketing Foundations
Core Marketing Principles Consumer Behavior Analysis Market Research and Analytics Module 3: Developing a Strategic Digital Plan
Setting Goals and Key Performance Indicators (KPIs) Audience Segmentation Strategies Competitive Analysis Techniques Module 4: Content Marketing Strategies
Crafting and Curating Content SEO Fundamentals Effective Blogging and Social Media Approaches Module 5: Social Media Marketing Tactics
Platform Insights (Facebook, Instagram, Twitter, LinkedIn, etc.) Social Media Advertising Techniques Analyzing Social Media Metrics Module 6: Email Marketing Essentials
Email Campaign Strategies Automation Tools Implementation A/B Testing for Optimization Module 7: Search Engine Optimization (SEO) Mastery
On-page and Off-page SEO Practices In-depth Keyword Research Analytics for SEO Success Module 8: Pay-Per-Click (PPC) Advertising Excellence
Google Ads Mastery Facebook Ads Strategies Effective Display Advertising Techniques Module 9: Data Analytics and Interpretation
Utilizing Google Analytics Visualizing Data Effectively Monitoring Performance Metrics Module 10: Infusing Artificial Intelligence in Marketing
Introduction to AI in Marketing AI-driven Content Creation and Personalization Leveraging Chatbots and Virtual Assistants Module 11: Comprehensive Branding
Defining Brand Identity Strategic Brand Positioning Building Brand Loyalty Module 12: Advanced Advertising Techniques
Retargeting and Remarketing Strategies Navigating Native Advertising Harnessing the Power of Influencer Marketing Module 13: Mobile Marketing Strategies
Effective Mobile App Marketing SMS Marketing Best Practices Implementing Responsive Design Module 14: Legal and Ethical Dimensions in Digital Marketing
Privacy and Data Protection Considerations Navigating Digital Marketing Laws and Regulations Module 15: Capstone Project
Applying Acquired Skills to Develop a Comprehensive Digital Marketing Strategy for a Real-world Scenario Assessment and Certification
Regular Assignments and Quizzes Participation in Discussions and Group Projects Final Project Presentation Additional Features:
Guest Lectures by Industry Experts Interactive Workshops and Hands-On Sessions Case Studies and Real-world Examples Career Guidance and Job Placement Support The infusion of AI technologies throughout the course enhances insights into emerging trends, automation tools, and data-driven decision-making. Regular updates to the curriculum ensure its relevance in the dynamic industry landscape.
The following code examples from the presentation can be tried out live.
for free. You
can too.