Communities aren’t funnels - Try the Orbit Model instead

@dzello · #DevRelCon Communities aren’t funnels: Try the Orbit Model instead Josh Dzielak · DevRelCon London - December 11, 2019 @dzello · #DevRelCon

@dzello · #DevRelCon I’m Josh Developer Advocate Advocate Co-founder & CTO at Orbit He/him Always on brand 👕

@dzello · #DevRelCon The Orbit Model is a tool for building enthusiastic communities

@dzello · #DevRelCon Elias St. Elmo Lewis created the marketing funnel in 1898 “that’s my real name!”

@dzello · #DevRelCon Welcome to the Year 2020 🎉 Software is adopted, not sold.

@dzello · #DevRelCon Adoption is a new science. ● happens slowly over time ● use long before you buy ● discovery is word-of-mouth ● community is the engine

@dzello · #DevRelCon The following examples will be awkward. � 💻 �👩‍💻 👨‍💻 Applied to adoption, the funnel is a downward spiral. � � 💻

@dzello · #DevRelCon “How many leads came from our last meetup?” The answer is 42.

@dzello · #DevRelCon “Can you share that developer’s email with the sales team?” Sorry, my laptop keeps dropping the wifi.

@dzello · #DevRelCon ��🚀 🛰 👨‍🚀 👨‍🚀 �� 🚀 Introducing The Orbit Model

@dzello · #DevRelCon The Orbit Model helps you: 💁 🔭 📈 Explain what it is you do as a DevRel Identify key developers to work with Measure and communicate your impact

@dzello · #DevRelCon The fundamental equation: Gravity = Love x Reach

@dzello · #DevRelCon Love 💜 Reach 🙋 Expert knowledge Well-connected High satisfaction Respected by peers Part of the tribe Passion for teaching

@dzello · #DevRelCon Ambassadors

@dzello · #DevRelCon Fans

@dzello · #DevRelCon Users

@dzello · #DevRelCon Observers

@dzello · #DevRelCon Answers to the quiz later ● ● ● ● Software is adopted, not sold If you do DevRel, you do adoption Funnel : Conversion :: Orbit : Adoption Orbit Model is incrementally adoptable

@dzello · #DevRelCon Thank you! github.com/orbit-love/orbit-model