A presentation at DevRelCon London in in London, UK by Josh Dzielak
@dzello · #DevRelCon Communities aren’t funnels: Try the Orbit Model instead Josh Dzielak · DevRelCon London - December 11, 2019 @dzello · #DevRelCon
@dzello · #DevRelCon I’m Josh Developer Advocate Advocate Co-founder & CTO at Orbit He/him Always on brand 👕
@dzello · #DevRelCon The Orbit Model is a tool for building enthusiastic communities
@dzello · #DevRelCon Elias St. Elmo Lewis created the marketing funnel in 1898 “that’s my real name!”
@dzello · #DevRelCon Welcome to the Year 2020 🎉 Software is adopted, not sold.
@dzello · #DevRelCon Adoption is a new science. ● happens slowly over time ● use long before you buy ● discovery is word-of-mouth ● community is the engine
@dzello · #DevRelCon The following examples will be awkward. � 💻 �👩💻 👨💻 Applied to adoption, the funnel is a downward spiral. � � 💻
@dzello · #DevRelCon “How many leads came from our last meetup?” The answer is 42.
@dzello · #DevRelCon “Can you share that developer’s email with the sales team?” Sorry, my laptop keeps dropping the wifi.
@dzello · #DevRelCon ��🚀 🛰 👨🚀 👨🚀 �� 🚀 Introducing The Orbit Model
@dzello · #DevRelCon The Orbit Model helps you: 💁 🔭 📈 Explain what it is you do as a DevRel Identify key developers to work with Measure and communicate your impact
@dzello · #DevRelCon The fundamental equation: Gravity = Love x Reach
@dzello · #DevRelCon Love 💜 Reach 🙋 Expert knowledge Well-connected High satisfaction Respected by peers Part of the tribe Passion for teaching
@dzello · #DevRelCon Ambassadors
@dzello · #DevRelCon Fans
@dzello · #DevRelCon Users
@dzello · #DevRelCon Observers
@dzello · #DevRelCon Answers to the quiz later ● ● ● ● Software is adopted, not sold If you do DevRel, you do adoption Funnel : Conversion :: Orbit : Adoption Orbit Model is incrementally adoptable
@dzello · #DevRelCon Thank you! github.com/orbit-love/orbit-model
The funnel is widely accepted in sales and marketing circles but works poorly for developer relations. Communities are built over time with many intermediate goals and long feedback loops. The Orbit Model is an alternative to the funnel that accounts for the multitude of ways developers drive adoption for the platforms they love. Come learn how to define the levels of your orbit and identify the highest potential developers at each level.
for free. You
can too.