A presentation at Logo Design Tips for Small Business by Emily Watson
LOGO DESIGN TIPS FOR SMALL BUSINESSES
Focus FOCUS on ONthe THE image IMAGE
MAKE YOUR Make it DESIGN AS memorable UNFORGETTABLE
DRAW YOUR IDEA ON THE PAPER FIRST
DO YOUR RESEARCH TO GET IDEAS
CHECK WITH OTHER BUSINESS OWNERS TO SEE WHAT THEIR LOGO LOOKS LIKE
CONDUCT A SURVEY
Check at the famous brands like Apple, Nike and deliberate about their logos
CONSIDER OF USING UNIVERSAL SIGNS
TRY USING VARIOUS IMAGES UNTIL YOU FIND THE RELEVANT IMAGE WHICH WILL RESEMBLE YOUR BRAND
RUN A CONTEST TO DESIGN A VARIOUS NEW LOGO FOR YOUR COMPANY
USE MATHEMATICALLY GRIDS TO SKETCH YOUR LOGO GRAPHIC
DON’T OVERSTATE PERFECTION OR GIVE UP CREATIVE DESIGN FOR EFFICIENT METHODS
HOLD A CONTEST ON TOFOCUS DESIGN A NEW LOGO FOR YOUR TYPOGRAPHY COMPANY
USE YOUR LOGO COLOR WISELY
Make it eye pleasing
CONSIDER OF USING UNUSED SPACE
DON’T MAKE YOUR DESIGN TO LOOK LIKE CLUTTER IMAGE
MAKE IT EASY TO READ
UNDERSTAND YOUR MARKET AUDIENCE
MAKE YOUR DESIGN UNIQUE
MAKE YOUR LOGO SUITABLE FOR SOCIAL MEDIA PLATFORMS
CONSIDER ACRONYMS
DESIGN THE SAME LOGO IN A VARIOUS COLOR COMBINATIONS
AVOID CLICHES
USE SIMPLE SHAPES TO YOUR LOGO
THINK OF DESIGNING CLASSY LOGO LIKE BMW
DON’T USE IMAGES. TRY USING GRAPHICS INSTEAD
ACTIVELY PARTICIPATE IN SOCIAL MEDIA DISCUSSIONS TO GET IDEAS
OUTSOURCE IT TO A COMPANY TO DESIGN A PROFESSIONAL LOGO
Ask your employees to draw a logo illustrating about the company
DON’T DESIGN YOUR LOGO IN HURRY. TAKE TIME AND DESIGN YOUR LOGO IN MEANINGFUL WAY
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Is your business losing its brand visibility among the crowd because of the poor logo design? Check this PPT to know some of the professional logo design tips to create an impactful logo for your small business. Successful logo depends on various factors like color, shape etc.
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