Web3 for Fun & Profit
🚀 🌔 Agency • Openness • Re-decentralization 🌐✨
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Web3 for Fun & Profit
🚀 🌔 Agency • Openness • Re-decentralization 🌐✨
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Brooklyn Zelenka @expede
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Brooklyn Zelenka @expede
ff
• CTO at Fission • https://fission.codes, @FISSIONCodes • Deep tech, distributed systems R&D • Infra & browser SDK for “edge (web3) apps” • Standards: DIF, UCAN, Ethereum, Filecoin, others • Meetups: VanFP, Code & Co ee
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Oct ‘16
Oct ‘18
Oct ‘19
Oct ‘20
Oct ‘21
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Search Traffic: Web3
Oct ‘16
Oct ‘18
Oct ‘19
Oct ‘20
Oct ‘21
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Search Traffic: Web3
Oct ‘16
Oct ‘18
Oct ‘19
Oct ‘20
Oct ‘21
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🤯
Search Traffic: Web3
Oct ‘16
Oct ‘18
Oct ‘19
Oct ‘20
Oct ‘21
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What is a “Web3”?
So Many Questions! So Much Anxiety!
• What is even happening?! • Is this a pyramid scheme? • Am I being left behind? • Isn’t Web 3.0 semantic tags?
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What the #$%@& is Even Happening? Don’t Panic!
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This has all happened before
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This has all happened before …and will happen again
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What is Even Happening?
Just a Fad
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What is Even Happening?
What’s In a Name? 🌹
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What is Even Happening?
What’s In a Name? 🌹
https://www.irishtimes.com/business/web-geeks-need-to-practice-the-art-of-plain-speaking-1.1014319
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What is Even Happening?
What’s In a Name? 🌹
https://www.irishtimes.com/business/web-geeks-need-to-practice-the-art-of-plain-speaking-1.1014319
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What is Even Happening?
What’s In a Name? 🌹
https://www.irishtimes.com/business/web-geeks-need-to-practice-the-art-of-plain-speaking-1.1014319
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What is Even Happening?
What’s In a Name? 🌹
https://www.irishtimes.com/business/web-geeks-need-to-practice-the-art-of-plain-speaking-1.1014319
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What is Even Happening?
Web 2.0 Was Hard, Too!
https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html
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Web3 A technological & social movement characterized by openness, interoperability, and user agency
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Decentralization 2. Non-discrimination 3. Bottom-up Design 4. Universality 5. Consensus ~ World Wide Web Foundation, “History of the Web”
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Decentralization 2. Non-discrimination 3. Bottom-up Design 4. Universality 5. Consensus
en.wikipedia.org/wiki/OSI_model
~ World Wide Web Foundation, “History of the Web”
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“It’s decentralized”
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“It’s decentralized” u S
t u b , re
? y h w
🙄
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The internet was designed to be resilient to nuclear attack
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What is Even Happening?
Network Topologies
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What is Even Happening?
Network Topologies Star ⭐
Centralized
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Centralized
Decentralized
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Centralized
Decentralized
Mesh 🕸
Distributed
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Mesh 🕸
💥 💥 💥 Centralized
Decentralized
Distributed
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Mesh 🕸
💥 💥
💥 💥
Centralized
Decentralized
Distributed
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Mesh 🕸
💥
💥 💥
💥 💥
Centralized
Decentralized
Distributed
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What is Even Happening?
Network Topologies Star ⭐
Hub ⚙
Mesh 🕸
💥
💥 💥
💥 💥
Centralized
Decentralized
Distributed
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[…] existing infrastructure will not be able to handle the volumes or the rates We are absolutely going to return to a peer-to-peer computing […] not unlike distributed computing ~ a16z, “The End of Cloud Computing”
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What is Even Happening?
Evolution 🦎🦖🕊
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What is Even Happening?
Evolution 🦎🦖🕊 The Web
Web 2.0
Web3
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What is Even Happening?
Evolution 🦎🦖🕊 When
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
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What is Even Happening?
Evolution 🦎🦖🕊 When User Role
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
Consumer
Creator
Owner
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What is Even Happening?
Evolution 🦎🦖🕊 When User Role Content
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
Consumer
Creator
Owner
Linked, Static
Interactive
Generative, Repurposed
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What is Even Happening?
Evolution 🦎🦖🕊 When User Role Content Interop
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
Consumer
Creator
Owner
Linked, Static
Interactive
Generative, Repurposed
Siloed
Pre-negotiated
Permissionless
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What is Even Happening?
Evolution 🦎🦖🕊 When User Role Content Interop Infrastructure
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
Consumer
Creator
Owner
Linked, Static
Interactive
Generative, Repurposed
Siloed
Pre-negotiated
Permissionless
Self-Hosted
Trusted Provider
Trustless Commons
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What is Even Happening?
Evolution 🦎🦖🕊 When User Role Content Interop Infrastructure Monetization
The Web
Web 2.0
Web3
1989 onward
2005 onward
2020 onward
Consumer
Creator
Owner
Linked, Static
Interactive
Generative, Repurposed
Siloed
Pre-negotiated
Permissionless
Self-Hosted
Trusted Provider
Trustless Commons
(Closed) eCommerce
Ads & Attention
Open Markets
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More Than DeFi
Agency & Ownership
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Agency & Ownership
User Agency
• Lower the barrier to entry • Empower users to participate (entry) • Option to leave (exit) • Control your data • Provable ownership
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Agency & Ownership
Digital Scarcity
• Control your ID • Own your data • Provable uniqueness
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Agency & Ownership
User-Controlled Data
• 2001 — Credit card info in DB • 2011 — Store personal info in DB • 2021 — User-managed encryption
B E W THE P U K R A M C I T N A M E S T U O Y A L R E EASI OPEN
M R O F PLAT
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Open Infra, Better Together
Commons Networks 🤝
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Better Together
Open Source
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Better Together
Open Source Lots of people work on it, everybody benefits from it, and then people can build upon it (even in a revenue generating fashion) ~ Ted Leung, Commons Based Peer Production (2005)
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Better Together
Commons Networks
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Better Together
Commons Networks
Lots of people work on it, everybody benefits from it, and then people can build upon it (even in a revenue generating fashion), and it is “owned” by everyone
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Better Together
Commons Networks
Lots of people work on it, everybody benefits from it, and then people can build upon it (even in a revenue generating fashion), and it is “owned” by everyone By participating (even with competitive goals) you are strengthening the network for everyone
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Better Together
Commons Networks
Lots of people work on it, everybody benefits from it, and then people can build upon it (even in a revenue generating fashion), and it is “owned” by everyone By participating (even with competitive goals) you are strengthening the network for everyone
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Better Together
Commons Networks
Lots of people work on it, everybody benefits from it, and then people can build upon it (even in a revenue generating fashion), and it is “owned” by everyone By participating (even with competitive goals) you are strengthening the network for everyone
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Better Together
“With a Little Scale From My Friends”
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Better Together
Throughput
“With a Little Scale From My Friends”
Parallelization
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Better Together
“With a Little Scale From My Friends”
Throughput
Ideal (Linear)
Parallelization
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Better Together
“With a Little Scale From My Friends” Ideal (Linear)
Throughput
Amdahl’s Law
Parallelization
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Better Together
“With a Little Scale From My Friends” Ideal (Linear)
Throughput
Amdahl’s Law
Universal Scaling Law
Parallelization
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Better Together
“With a Little Scale From My Friends” Ideal (Linear)
Throughput
Amdahl’s Law
Incoherence, Data Contention
Universal Scaling Law
Parallelization
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Better Together
“With a Little Scale From My Friends”
Throughput
Cooperative Advantage
Ideal (Linear)
Amdahl’s Law
Incoherence, Data Contention
Universal Scaling Law
Parallelization
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Better Together
“With a Little Scale From My Friends”
Throughput
Cooperative Advantage
Ideal (Linear)
Amdahl’s Law
Incoherence, Data Contention
Universal Scaling Law
Parallelization
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Better Together
The End of (Infra) History
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Better Together
The End of (Infra) History Visible
Ambient Custom
Product / Rental
Commodity / Utility
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Better Together
The End of (Infra) History Visible
Bar rie
r to
Ent ry
Ambient Custom
Product / Rental
Commodity / Utility
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Better Together
The End of (Infra) History Visible
Bespoke Private Ownership
Bar rie
Shared Hosting, Cloud
r to
Ent ry
Serverless Commons
Ambient Custom
Product / Rental
Commodity / Utility
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To the Moon
What Now? 🚀🌗
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Where to Start
Ever Growing Toolbox Web3
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Where to Start
Ever Growing Toolbox Web3
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Where to Start
Ever Growing Toolbox Web3
Serverless
Cloud
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Where to Start
Ever Growing Toolbox Web3
Serverless
Cloud
P2P
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Where to Start
Ever Growing Toolbox Web3
Serverless
Cloud
Local-First O
ffl
P2P
ine
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Where to Start
Ever Growing Toolbox Web3
Serverless Networked Data Cloud
Commons Networks Local-First Blockchain
O
ffl
P2P
ine
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Where to Start
Ever Growing Toolbox
• proto.school • js.ipfs.io • ethereum.org/en/developers • github.com/automerge/automerge • npmjs.com/package/ucans
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Web3 1. Openness 2. Interoperability 3. User Agency
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It’s moving fast… but still early
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It’s moving fast… but still early Open problems means there’s low hanging fruit and you can have real impact