Who is afraid of the business plan?

A presentation at WordCamp London 2018 in April 2018 in London, UK by Francesca Marano

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Who Is Afraid Of The Business Plan? Francesca Marano - @FrancescaMarano

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CIAO! SONO FRANCESCA WordPress Community Team Ex freelancer that built websites for freelancers WordPress Community Manager

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A CAUTIONARY TALE @FrancescaMarano

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A BIT ABOUT MY BUSINESS ★ 2008 - WordPress.com personal website ★ 2010 - WordPress.org and first client ★ 2011 - Freelancing as side gig ★ 2012 - Freelancing full time @FrancescaMarano

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FIRST EIGHT MONTHS OF 2012 ★ 14,000€ spent (2k more than I had) ★ 3,000€ invoiced @FrancescaMarano

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SUMMER OF 2012 ★ Administrative Manager at a local company full time ★ Freelancing as a side gig @FrancescaMarano

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SUMMER OF 2013 ★ (Back to) Freelancing full time ★ Invoiced 18.000€ @FrancescaMarano

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? @FrancescaMarano

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Jennifer Lee The Right Brain Business Plan @FrancescaMarano

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WHAT IS A BUSINESS PLAN? @FrancescaMarano

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A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. Wikipedia @FrancescaMarano

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PLAIN LANGUAGE ★ A way to find clarity amongst all the wonderful ideas you have ★ A document to write those ideas instead of keeping them in your head ★ A map to help you navigate even through the dark @FrancescaMarano

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A plan that will allow you to earn a living from the things you love doing : it includes goals you want to reach and metrics to check how you are doing. @FrancescaMarano

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Yours Truly Chi ha paura del business plan? (Who is afraid of the business plan?) @FrancescaMarano

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WHAT DOES A BUSINESS PLAN LOOK LIKE? @FrancescaMarano

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@FrancescaMarano

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@FrancescaMarano

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@FrancescaMarano

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★ 23K - Training (on and offline) ★ 2K - Books ★ 25K - Websites ★ Target: Barbara P. ★ Offer: more complex websites with group of contractors

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THE RULES OF THE BUSINESS PLAN @FrancescaMarano

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  1. DO IT

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  1. REALLY, DO IT

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  1. DEFINE YOUR MISSION @FrancescaMarano

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  1. PICK A TARGET

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  1. SOLVE PROBLEMS

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  1. HUSTLE

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  1. MAKE IT RAIN

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  1. DON’T GO ALONE

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  1. KNOW YOUR COMPETITION

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  1. BE YOURSELF

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DO IT!

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QUESTIONS? @FrancescaMarano Pics: Ben White, Folded Word, Yahoo, Monja Riva, Estella Guerrera