Who is afraid of the business plan?

A presentation at WordCamp London 2018 in in London, UK by Francesca Marano

When I started my business, in 2011, I didn’t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything!

In less than eight months I had to go back to work as an employee because I managed to spend way more money than I earned.

I kept doing some freelancing on the side with no direction whatsoever and finally I realised that I needed a plan. After implementing a proper business plan, I was able to recognise and concentrate on a niche market, become much more successful, raise my prices, and greatly increase my income.

It doesn’t matter what your financial goal for the year is, or what your mission for your small business is, having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

Together we will go over the basic sections of a business plan and we’ll learn a creative way to make one that represents you and your business.