How many times have you visited a website and “felt” it was slow? How fast do you abandon a website if it doesn’t load as fast as you’d expect? And how fast is fast? Corporations can invest hundreds of thousands on euros on performance optimization because every millisecond of load time might lose them money. You might not be there (yet!), but what can you do to improve the performance of your website without a big budget or years of coding and optimization experience? Actually you will be surprised how much we can achieve by following some simple rules and using our common sense. In this talk I will go over several things everyone can easily do for their WordPress site to make it faster.