How to Create Your First Business Plan

A presentation at WordCamp Santa Clarita Online by Francesca Marano

How to Create Your First Business Plan

How to Create Your First Business Plan

Hello!

Hello!

A Cautionary Tale

A Cautionary Tale

Some of the milestones of my previous career

Some of the milestones of my previous career

How I failed in 2012

How I failed in 2012

Back to employee life

Back to employee life

Back to solo!

Back to solo!

How di I make it?

How di I make it?

The Right Brain Business Plan

The Right Brain Business Plan

What is this business plan?

What is this business plan?

Wikipedia Definition

Wikipedia Definition

Creatives react to the idea of making a business plan

Creatives react to the idea of making a business plan

A plain language definition

A plain language definition

My definition of a business plan

My definition of a business plan

I wrote a book about it!

I wrote a book about it!

What does a business plan look like?

What does a business plan look like?

The Classic Format

The Classic Format

The Creative Format

The Creative Format

My business plan

My business plan

My business plan

My business plan

The rules of the business plan

The rules of the business plan

01. Do It

01. Do It

02. Really, do it

02. Really, do it

03. Define your mission

03. Define your mission

04. Pick a target

04. Pick a target

05. Solve problems

05. Solve problems

06. Hustle

06. Hustle

07. Make it rain

07. Make it rain

08. Don’t go alone

08. Don’t go alone

09. Know your competition

09. Know your competition

10. Be yourself

10. Be yourself

Do It!

Do It!

Let’s continue the conversation

Let’s continue the conversation

When I started my business in 2011, I didn’t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — basically anything!

In less than eight months, I had to go back to work as an employee because I managed to spend way more money than I earned. I kept freelancing on the side with no direction whatsoever and finally, I realised that I needed a plan.

It doesn’t matter what your financial goal is for the year or your mission for your small business. Having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

In this talk I will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.

Resources

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