Websites for freelancers 101

A presentation at WordCamp London 2019 in in London, UK by Francesca Marano

Websites For Freelancers 101

Websites For Freelancers 101

Years ago, when you started a business, the first thing you took care of was making business cards. Today your first thought goes to a website.

Often freelancers create their websites without a clear plan. It’s true that WordPress makes it easy to build a website on your own, but it’s a good practice to start such a project by asking yourself some questions.

  • Do all freelancers need a website?
  • If you decided to build one, what pages should definitely be there?
  • What information is useful to your readers?
  • What is worthless?
  • And by the way, who are your readers? What and how do you write for them?

We will explore common questions together and see examples of best practices.



The following resources were mentioned during the presentation or are useful additional information.

  • Start With Why

    Simon Sinek - Start with Why A bit old by now, but still plenty of good advice.

  • This With Google - Micromoments

    “Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here’s a complete guide with strategies, insights, and customer examples for mastering micro-moments.”

    It’s not just for mobile: excellent exercise for everyone

  • Copyblogger

    Over ten years of advice on how to write content that will get you business.

  • John Maeda on three types of design in digital technology

    “Stop putting lipstick on the pig” This is a huge problem with design, as it represents itself as a field that just “makes things look good,” Maeda emphasized. It’s something that gets tacked on to the end of a product. “This is called “putting lipstick on a pig,” Maeda said.

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