Websites for freelancers 101. All the questions you should ask yourself before building your own website.

A presentation at WordCamp Oslo in March 2018 in Oslo, Norway by Francesca Marano

Slide 1

WEBSITES FOR FREELANCERS: ALL THE QUESTIONS YOU SHOULD ASK YOURSELF BEFORE BUILDING YOUR OWN WEBSITE @FrancescaMarano

Slide 2

Francesca Marano @FrancescaMarano WordPress Community Manager at

Slide 3

Show of hands! ● How many freelancers in the house? ● How many have built their own website? ● How many build websites for other freelancers?

Slide 4

Keyword: awareness

Slide 5

Ask yourself many questions before you start

Slide 6

Why 2. For whom 3. Content 4. Design

Slide 7

Slide 8

Everyone needs a website I want to rank first on Google Any reason not supported by a goal and a strategy

Slide 9

Brand awareness, reputation Sales Reasons supported by a goal and a strategy

Slide 10

Slide 11

Buyer persona Customer journey Real people, real problems, real solutions

Slide 12

Slide 13

It’s not about you It’s about the reader

Slide 14

What’s in it for me?

Slide 15

Slide 16

Say no to lipstick on a pig Make it easy to navigate, easy to understand Unambiguous instructions

Slide 17

Slide 18

Must Have ● About Page (it’s not about you) ● Sales Pages (it’s not about you) ● Contact (this one is about you) ● Legal stuff (check with a lawyer) ● In a blog: search, tags, categories

Slide 19

One million bonus points if you add a price range

Slide 20

Nice to Have ● Mini bio ● Links to social media ● Testimonials ● Newsletter signup form ● Popular posts

Slide 21

Before & After

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26

Slide 27

It’s not about you It’s about the reader

Slide 28

Slide 29

Links! ● Simon Sinek - Start with Why ● Think with Google: Micromoments ● Copyblogger ● John Maeda on three types of design in digital technology

Slide 30

GRAZIE! @FrancescaMarano Photo Credits: Brad Neathery, Emily Morter, Galymzhan Abdugalimov, Mike Wilson, Glenn Carstens-Peters at Unsplash