Blogging for Business in 2019

A presentation at WordSesh in September 2019 in by Francesca Marano

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Blogging for business in 2019 Francesca Marano - SiteGround

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Bio

Ciao! Sono Francesca • WordPress Community Manager SiteGround • Founder C+B • Community Team Representative WordPress.org

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Glossary

Let’s go through some concepts together

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What is a blog

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What is business blogging

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What is content marketig

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Keywords

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Why you should blog

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SEO

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Build Authority

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Humanize your brand

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Increase Engagement

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Increase Conversion

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Shelf life of different channels

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Think about your goal

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What should you be writing about

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Customer Journey Map

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The content creator mantra

It’s not about you It’s about the reader

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Be useful

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Listen and observe

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Repeating is ok

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How to

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Use WordPress.org

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Build a calendar

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Join forces

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Case studies

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C+B

https://cpiub.com

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What do we talk about

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Some numbers

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Goal of the blog

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Results in the past

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SiteGround

https://siteground.com/blog

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Topics we write about

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Reinforce internal communication

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Build a relationship with customers

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Example: the launch of the new User Area - July 2019

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Homework!

5 things to do today

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Define your goals

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Define your audience

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Define an editorial calendar for three months

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Optimize the editorial workflow

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Write and then write some more :)

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I'm here for you!

Email: francesca.marano@siteground.com Blog: siteground.com/blog Twitter: @FrancescaMarano In Person: WordCamp US, 11/01-03