Despite the constant stream of “Is blogging dead?” articles, having a blog is a great way to showcase your knowledge and expertise in a given field and serves as a solid base to build your reputation through content strategy.
There are indeed more blogs competing for people’s attention today than there were ten years ago, which means it’s even more important to write quality content to differentiate yourself from competition and rank on search engines.
In this talk, I will go over why you should start a blog in 2019 if you haven’t already. I will present two case studies of blogs with different goals: one for lead generation and one for maintaining a relationship with existing customers.
You will learn about the power of blogging, the shelf-life of a good blog post, and what you should blog about depending on the goal you set for yourself.