Prepaid Gift Cards vs Brand-Specific Vouchers: What’s Better in 2025?

A presentation at Gift Vouchers in in India by Gift Vouchers

As we step deeper into 2025, digital gifting has taken center stage. Whether it’s for employee rewards, festive gifting, or personal celebrations, two popular options dominate the landscape—Prepaid Gift Cards and Brand-Specific Vouchers. With platforms like Smartbuy offering a wide range of both, the big question remains: Which one is better for today’s givers and recipients?