Open Sans, Open Sans, Open Sans – it’s everywhere! It’s the second most popular web font, it’s the new Arial. However, there is nothing wrong about Open Sans specifically, it’s just overused. Picking a typeface is an opportunity for your website, app or digital product to show personality, be memorable and stand out among its competition. And if you’re using Open Sans you’re missing out on all that good stuff.
In this talk you’ll learn why your font choice matters, where to find good alternatives and what to consider when picking a font for your digital product. So you won’t have to use Open Sans again (or Roboto, or Lato, or PT Sans, …).