Making the Case for Interactive Email: What's Possible, Beautiful, and Relevant

A presentation at IBM Think in in Las Vegas, NV, USA by Heidi Olsen

As an agency working with large consumer-facing brands like Taco Bell and Aramark, eROI is often pushing the creative envelope in our email campaigns. To support creative innovation in the inbox we rely on data to make smart choices that help us reach our clients goals to deliver an engaging and hyper personalized message that speaks to all our subscribers. In this session Senior Digital Strategist Cher Fuller and Senior Developer Heidi Olsen will discuss what constitutes innovation and why your clients and internal team should care.