As content strategists know, organizations have trouble producing good content. Budgets and programs are siloed, content creators don’t know each other, and the power to NOT change is strong.
These challenges affect websites, intranets, e-newsletters, and social media. And they have major implications: Audiences can’t find what they’re looking for, contradictory or outdated information remains online – and as a result, the organization doesn’t meet its business goals.
Content strategy can inspire transformation. This talk’s six lessons will help content strategists provide the foundation for transformational change in the organizations they work in or with.