Lower literacy: it’s not the user, it’s the product!

A presentation at A11y Meetup Berlin in July 2019 in Berlin, Germany by Damien Senger

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LOWER LITERACY: IT’S NOT THE USER, IT’S THE PRODUCT A11y Meetup • Berlin, Germany • July 2, 2019

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Photo by iam Se7en on Unsplash

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Photo by Tamarcus Brown on Unsplash

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Photo by Praveen Gupta on Unsplash

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Photo by Peter Lawrence on Unsplash

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Photo from The Gender Spectrum Collection

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Hi! 👋 I’m Damien.

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Hi! 👋 I’m Damien. I am a queer digital designer, specialised in accessibility (WAS IAAP). I work for Castor EDC in Amsterdam as a Design systems & Accessibility Lead. I use they/them pronouns.

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So! Let’s talk about readability.

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But first, why?

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Reading is not an easy thing. A11y Berlin • July 2019 • @iamhiwelo

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The Web is mainly text-based And a text is not accessible per se. A11y Berlin • July 2019 • @iamhiwelo

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There is two groups of reading impairments A11y Berlin • July 2019 • @iamhiwelo

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Vision impairments Blindness Eye infection Hay’s fever Visual distraction Microsoft icons A11y Berlin • July 2019 • @iamhiwelo

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Cognitive impairments Dyslexia Hyperlexia (Autism/ADHD) Fluency Stressful context Microsoft icons A11y Berlin • July 2019 • @iamhiwelo

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A quick focus on dyslexia

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± 10% of the global population is having a degree of dyslexia. World Health Organization, 2011 Dyslexia Research Trust, 2014 University of Gothenburg, Sahlgrenska Academy, 2014 United Kingdom NHS, 2017 A11y Berlin • July 2019 • @iamhiwelo

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Commonly associated with ADHD, autism or dyscalculia. A11y Berlin • July 2019 • @iamhiwelo

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Not always since childhood: it can appear after traumatic brain injuries and strokes. A11y Berlin • July 2019 • @iamhiwelo

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Dyslexia is not only about reading. A11y Berlin • July 2019 • @iamhiwelo

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Studies show that improving readability for dyslexic users improve the experience for all. Ten guidelines for improving accessibility for people with dyslexia. V. Zarach - CETIS University of Wales Bangor, 2012 A11y Berlin • July 2019 • @iamhiwelo

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How do we read?

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Reading is about sounds. Reading is about music. A11y Berlin • July 2019 • @iamhiwelo

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Reading is mainly a phonological process. A11y Berlin • July 2019 • @iamhiwelo

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The reading experience depends a lot of the context & environment A11y Berlin • July 2019 • @iamhiwelo

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Reading is not linear, we are reading by saccades. A11y Berlin • July 2019 • @iamhiwelo

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And between each saccades, we have something called fixation. A11y Berlin • July 2019 • @iamhiwelo

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During a fixation, everything except the focus is blurry. § A11y Berlin • July 2019 • @iamhiwelo

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And every few fixations, we need a small break. A11y Berlin • July 2019 • @iamhiwelo

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The size of our saccades and the duration of fixations depend of the type of reading. When browsing websites, we are mainly using our exploratory reading pattern. A11y Berlin • July 2019 • @iamhiwelo

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Web Content Accessibility Guidelines (WCAG) is developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. A11y Berlin • July 2019 • @iamhiwelo

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We are first analysing the paragraph before starting to read. A11y Berlin • July 2019 • @iamhiwelo

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On a screen, we are not reading in a word-by-word manner. A11y Berlin • July 2019 • @iamhiwelo

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Yuo cna porbalby raed tihs esaliy desptie teh msispeillgns. A11y Berlin • July 2019 • @iamhiwelo

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You can probably read this easily despite the misspellings. A11y Berlin • July 2019 • @iamhiwelo

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This is possible thanks to letters’ identifying features A11y Berlin • July 2019 • @iamhiwelo

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These identifying features allow us to read more easily. A11y Berlin • July 2019 • @iamhiwelo

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Readability READABILITY A11y Berlin • July 2019 • @iamhiwelo

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problem porbelm pbleorm A11y Berlin • July 2019 • @iamhiwelo

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Saccades & fixations captured during an experimentation by Nielsen Norman Group

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Readability 101.

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credits: Mijksenaar

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Understandable even without knowledge of the language credits: Mijksenaar

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Good visual information architecture credits: Mijksenaar

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Size clearly adapted to the context credits: Mijksenaar

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Icons, hierarchy & wording consistency across the whole journey credits: Mijksenaar

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The 4C of readability

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Continuity: repetition of the information until the endpoint

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Conspicuity: being easily seen or noticeable, attract people’s attention

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Consistency: keeping the same wording along the way

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Clarity: the message needs to be clearly understandable

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Thanks Paul Mijksenaar 👍

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Readability & web content.

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First, Open Dyslexia is not a solution. A11y Berlin • July 2019 • @iamhiwelo

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There is no one-fits-all solution. A11y Berlin • July 2019 • @iamhiwelo

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So what? A11y Berlin • July 2019 • @iamhiwelo

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  1. Micro-typography

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A good contrast is primordial. A11y Berlin • July 2019 • @iamhiwelo

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But too much contrast can create a blur effect. A11y Berlin • July 2019 • @iamhiwelo

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But too much contrast can create a blur effect. A11y Berlin • July 2019 • @iamhiwelo

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Try shades of black for chars, and beige for backgrounds. Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Font types have an impact on readability for dyslexic folks. Good Fonts for Dyslexia L Rello, R Baeza-Yates - Proceedings of the 15th international ACM, 2013 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Sans-serif are the most readable fonts, especially Helvetica, Courier and Arial. A11y Berlin • July 2019 • @iamhiwelo

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Sans-serif, roman and monospaced fonts increase reading performance. Italic fonts are doing the opposite. A11y Berlin • July 2019 • @iamhiwelo

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The most optimal font-size is somewhere around 14 pt. An eye tracking study of how font size, font type, and pictures influence online reading. D. Beymer, D. M. Russell, and P. Z. Orton - Proceedings INTERACT 2007, pages 456–460, 2007. Size Matters (Spacing not): 18 Points for a Dyslexic-friendly Wikipedia L Rello, M Pielot, MC Marcos, R Carlini - Proceedings of the 10th …, 2013 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Size Matters (Spacing not): 18 Points for a Dyslexic-friendly Wikipedia L Rello, M Pielot, MC Marcos, R Carlini - Proceedings of the 10th …, 2013 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Line-spacing appears to have few impact on readability. Size Matters (Spacing not): 18 Points for a Dyslexic-friendly Wikipedia L Rello, M Pielot, MC Marcos, R Carlini - Proceedings of the 10th …, 2013 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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“ The results can be summarised as size matters, spacing doesn’t. — Luz Rello Web Research Group & NLP Research Group Universitat Pompeu Fabra Barcelona, Spain

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Spacing doesn’t matter… except when it does. A11y Berlin • July 2019 • @iamhiwelo

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White space is your best friend. We need resting space. Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Dyslexic-friendly guidelines for web text: Line spacing: 1.4 Paragraph spacing: 2 Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Column width is complex: Narrower is better for readability, Wider is decreasing the perception of complexity. Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Column width is complex: A good compromise is around 75-80 chars per line. Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Use bold and colours for important content Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Avoid underlining and italics, these tend to make the text appear to run together. British Dyslexia Association Guidelines for Web Design, 2019 Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org A11y Berlin • July 2019 • @iamhiwelo

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Avoid text in uppercase or small caps, it is less familiar to the user and harder to read. British Dyslexia Association Guidelines for Web Design, 2019 A11y Berlin • July 2019 • @iamhiwelo

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When reading a paragraph, users should be able to highlight text. A11y Berlin • July 2019 • @iamhiwelo

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Avoid the use of too generic content, be specific for links A11y Berlin • July 2019 • @iamhiwelo

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🎨 Having a good contrast is essential, but careful 💛 Using yellowish/beige background can help 🔤 Sans-serif and monospaced for the win 📏 White space is your friend, use it wisely 🚨 Use colours & weights to attract attention role=drinks • June 2019 • @iamhiwelo

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Macro-typography & Layout Layout Guidelines for Web Text and a Web Service to Improve Accessibility for Dyslexics L Rello, G Kanvinde, R Baeza-Yates - Proceedings of the international …, 2012 - dl.acm.org 2.

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Text alignment is super important. A11y Berlin • July 2019 • @iamhiwelo

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Left-align text in left-to-right languages. A11y Berlin • July 2019 • @iamhiwelo

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Avoid justification and centered-text. A11y Berlin • July 2019 • @iamhiwelo

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Multi-columns content can be confusing. A11y Berlin • July 2019 • @iamhiwelo

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Heading & Information hierarchy A11y Berlin • July 2019 • @iamhiwelo

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Always include the most important points in the first two paragraphs. A11y Berlin • July 2019 • @iamhiwelo

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Start headings with the words carrying most information A11y Berlin • July 2019 • @iamhiwelo

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Break up the content with regular section headings. A11y Berlin • July 2019 • @iamhiwelo

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Offer an outline and a summary for long content. A11y Berlin • July 2019 • @iamhiwelo

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Basically, use HTML and design accordingly. (yeah, dl exists and it’s amazing) A11y Berlin • July 2019 • @iamhiwelo

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Keeping consistent layout motivates our users to read more when looking for an information. A11y Berlin • July 2019 • @iamhiwelo

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Users should have two ways to access an information. A11y Berlin • July 2019 • @iamhiwelo

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A11y Berlin • July 2019 • @iamhiwelo

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↔ Prefer left alignment for texts in LtR languages 📢 Use headings to make the information clearer 💻 Use semantic markup & design accordingly 🎛 Create consistency in the layout 🗺 Provide two ways to access content role=drinks • June 2019 • @iamhiwelo

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Adopt an inclusive writing-style Based on the British Dyslexia Association Guidelines for Web Design 3.

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  • Use an active voice rather than passive voice 📢 Use short & simple sentences in direct style 🌅 Use images & medias to support your content ▪ A list is always clearer than a paragraph 🛠 Avoid jargon-specific language and abbreviations role=drinks • June 2019 • @iamhiwelo

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Propose distraction-free experiences

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You know… this kind of really useful distractions

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Hey buddy! You looks friendly but… no thank you!

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And please… do not make assumption on the time needed by a user to read a content.

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The last, but not the least… +1

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✂ A11y Berlin • July 2019 • @iamhiwelo

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It’s time to remove unnecessary content. A11y Berlin • July 2019 • @iamhiwelo

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How to experiment with your projects?

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Using recording tools showing mouse position heat-maps A11y Berlin • July 2019 • @iamhiwelo

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You can learn what is catchy and how to optimise a page

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Using a screen reader and tools like the Web Rotor. A11y Berlin • July 2019 • @iamhiwelo

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A11y Berlin • July 2019 • @iamhiwelo

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Calculate your readability score A11y Berlin • July 2019 • @iamhiwelo

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A series of algorithms exist to help you understand the readability of your content.

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Some good examples.

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Definitely not perfect (why such a painful green OMG 😅), but interesting and distraction-limited experience.

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Readability and content grouping with in clear way

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Tack! 5 Merci beaucoup ! 3 Bedankt! 6 Thank you! 4 Vielen danke! 7 @iamhiwelo

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Damien Senger Digital designer, specialised in accessibility. raccoon.studio • noti.st/hiwelo @iamhiwelo