Beyond the Empathy Map

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IF I HAD ASKED PEOPLE
WHAT THEY WANTED THEY WOULD HAVE SAID FASTER HORSES Henry Ford “ ”

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NO EMPATHY DESIGNER USER

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Around 8:05 a.m., the Hawaii emergency employee initiated the internal test, according to a timeline released by the state. From a drop-down menu on a computer program, he saw two options: “Test missile alert” and “Missile alert.” He was supposed to choose the former; as much of the world now knows, he chose the latter, an initiation of a   real-life missile alert.

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https://99percentinvisible.org/article/norman-doors-dont-know-whether-push-pull-blame-design/

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Image Credit: http://www.flickr.com/photos/cannedtuna/6031139148

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EMPATHY DESIGNER USER

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ADAPTING EMPATHY MAPS FOR UX DESIGN

PAUL BOAG https://boagworld.com/usability/adapting-empathy-maps-for-ux-design

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Empathy Map Activity Your Work Environment

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NEW MAILCHIMP: USER PERSONA RESEARCH https://blog.mailchimp.com/new-mailchimp-user-persona-research/

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Image Credit: https://www.mftstamps.com/blog/mft-gives-back-show-compassion-to-others/

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Empathy vs Sympathy Brené Brown https://youtu.be/1Evwgu369Jw

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Beyond the Empathy Map Jason Beaird Theresa Wiseman's 4 Attributes of E mpathy EMPATHY VS. SYMPATHY ! "

$ Perspective Ta k i n g Being Non- Judgemental Recognizing   Feelings Communicating Emotion To be able to see the world as others see it. This requires putting our assumptions aside to see the situation through the eyes of the other person . Judging another person's situation discounts the experience and is an attempt to protect ourselves from the pain of the situation Just like the empathy map, we have to listen to not just our users’ words, but their emotion, the context, the scenario, to understand their feelings. Empathy isn’t just something we observe, it’s a conversation. We have to repeat back what we thought we observed to validate our assumptions.

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Cultivate Empathy • Spend time with your users • Use your own product • Shadow or help support • Intentionally degrade your   own testing experience

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NOT EMPATHIZING FALSE/OVER EMPATHIZING EMPATHIZING Subject Object Subject Object Subject Object Concept from “What Is Empathy” by Seung Chan Lim - https://uxmag.com/articles/what-is-empathy

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Insight is better framed as a byproduct   of realizing empathy, not the goal. Focusing on acquiring insights or any kind of knowledge from others can   turn empathy into a mere tool.   -Seung Chan Lim

https://uxmag.com/articles/what-is-empathy

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! an k Yo u ! Jason Beaird @jasongraphix jason@jasongraphix.com