Why Our Content Sucks (and what we can do about it)

A presentation at eTail West in March 2014 in San Antonio, TX, USA by Jonathon Colman

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@ jcolman Image copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939

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Content strategy Image copyright © Chris Blakeley - flickr.com/photos/csb13/99969857

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Sound Too Complex? Image copyright © 2010 Brain Traffic - blog.braintraffic.com/2012/07/from-the-archive-brain-traffic-lands-the-quad/

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Planning Image copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/

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Editorial Image copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/

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Technical Image copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/

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Tools

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@ jcolman Image copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939