Jonathon Colman

I lead the global content design practice at HubSpot. I’m a Webby Award-winning designer and keynote speaker who’s built and led design and content teams at Facebook, Intercom, IBM, REI, and The Nature Conservancy.

Chat on Bluesky | Connect on LinkedIn | Meet me on ADPList | More links

Career highlights:

Defined the practice of transparent recruiting at HubSpot
Transformed content design at Intercom to maximize its impact
Led an organization of 15 content designers at Facebook
Co-led the Facebook Design writing collection with 70K+ followers
Won 2 Webby Awards for design and content at The Nature Conservancy

More about Jonathon

Recent Presentations

Growing in Content

Panel: “The Road Ahead: Challenges and Opportunities in Content Design”

This panel featuring content industry leaders will delve into the future trends, challenges, and opportunities facing seasoned professionals in the field of content design. Topics will include the emergence of new platforms, evolving user behaviors, and how best to adapt your skills for a constantly changing digital landscape.

Panelists:
- Gladys Diandoki: Content Designer & Conversation Designer, Author
- Kasturi Roy: Senior Content Manager, Viceversa
- Katrin Suetterlin: UX Content Strategist and Consultant, ex-wefox
- Jonathon Colman (moderator): Senior Content Design Manager, Hubspot
Button: The Content Design Conference

How to gain (meaningful) sponsorship from your org
UX Australia: Design Leadership 2022

Keynote: Transparent Recruiting—A Better Way to Hire People

Older presentations

More presentations

Q&A: Sourcing, maintaining, and scaling taxonomy in a multi-product company	Writer.com presents: (Modern) Taxonomy for UX	November 2022
#FAIL: What we learn from failure	Button 2022	October 2022
Transparent Recruiting: A Better Way to Hire People	Lead With Tempo	March 2022
Panel: Landing your first role in content design	Perspectives 2022	March 2022
Q&A with Jonathon Colman	The Quiet Achiever	February 2022
Scaling your content team — a panel discussion by Lead with Tempo	Tempo presents: Scaling your content team	December 2021
Keynote: How to maximize the impact of content design	Microsoft Design Week 2021	September 2021
A Lens A Day #8 - Titles vs. Labels	A Lens A Day	August 2021
Day 2 keynote: How to maximize the impact of content design	UX New Zealand	November 2020
Closing Plenary Panel Discussion: The Future of Content Operations	Lavacon UX	October 2020
Plenary session: How to maximize the impact of content design	DesignOps Summit 2020	October 2020
How to maximize the impact of content design	Button 2020	October 2020
How to pitch your talk	Shine Bootcamp	July 2020
Keynote: How we destroyed content design	Design & Content Conference 2020	July 2020
What do we owe to each other?	Designing Women/UX Speakeasy (San Diego IxDA)	July 2020
How we destroyed content design	SofaConf 2020	June 2020
Keynote: What do we owe to each other?	WhyDesign 2020	March 2020
Sponsored message from Intercom	Dublin UX Meetup: Collaborating Apart	February 2020
How to be clear: Designing Content for Products (full-day workshop)	IxDA Interaction 20	February 2020
Make the Unclear Clear	Defuse: Design for Use by Dublin IxDA	November 2019
A Content-First Approach to Product Onboarding	Web Directions Summit	October 2019
Masterclass — How to be clear: the elements of content design	Web Directions Summit	October 2019
Private Design Q&A at Atlassian	Private Design Q&A	October 2019
How to Design a World-Class Content Design Team	Sydney Content Strategy Meetup - October 2019	October 2019
Workshop — How to be clear: the elements of content design	Workshop: How to Be Clear—Writing for Apps and Software	October 2019
Q&A with special guest Jonathon Colman	Wellington Content Strategy Meetup	February 2017
Keynote: Wicked Ambiguity and User Experience	Webstock 2017	February 2017
Workshop — How to be clear: the elements of content design	Webstock 2017	February 2017
Q&A with Jonathon Colman	Auckland Content Strategy Meetup	February 2017
Keynote: Wicked Ambiguity and User Experience	Content Strategy Forum 2016	October 2016
Keynote: Wicked Ambiguity and User Experience	UX Cambridge 2016	September 2016
Keynote: Wicked Ambiguity and User Experience	UX London 2016	May 2016
Keynote: Wicked Ambiguity and User Experience	Now What? 2016	April 2016
Wicked Ambiguity and User Experience	Creative Mornings—Seattle	December 2015
Wicked Ambiguity and User Experience	Seattle Interactive Conference 2015	November 2015
Keynote: Wicked Ambiguity and User Experience	Midwest UX 2015	October 2015
Keynote: Wicked Ambiguity and User Experience	WebVisions Chicago // 2015	September 2015
Wicked Ambiguity and User Experience	Designers + Geeks SF	July 2015
Wicked Ambiguity and User Experience	Giant UX 2015	June 2015
Keynote: Wicked Ambiguity and User Experience	Confab Central 2015	May 2015
Build. Better. Content!	HOW Design Live 2015	May 2015
Designing Social Experiences That Work	Facebook F8	March 2015
Dog Product Design Panel	Found: A Dog Tech Conference	March 2015
Keynote: Wicked Ambiguity and User Experience	SearchFest 2015	February 2015
Build. Better. Content!	Association for Computing Machinery (ACM)—SF/Bay Area	January 2015
Designing Content for Product Experiences	User Interface Engineering (UIE) Virtual Seminar	December 2014
Build. Better. Content!	General Assembly—UX Design Immersive	November 2014
Build. Better. Content!	HOW Interactive Design Conference 2014	November 2014
Build. Better. Content!	Web Directions South 2014	October 2014
Build. Better. Content!	Delight 2014	October 2014

Jonathon Colman

Career highlights:

Growing in Content

Panel: “The Road Ahead: Challenges and Opportunities in Content Design”

Button: The Content Design Conference

How to gain (meaningful) sponsorship from your org

UX Australia: Design Leadership 2022

Keynote: Transparent Recruiting—A Better Way to Hire People