I lead the global content design practice at HubSpot. I’m a Webby Award-winning designer and keynote speaker who’s built and led design and content teams at Facebook, Intercom, IBM, REI, and The Nature Conservancy.
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After years of frenzied growth, tech is now defined by mass layoffs, cautious headcount, hiring freezes, and hundreds of applicants for every role. Hiring cycles have grown longer: more interviews, more barriers, lower confidence.
The problem isn’t the market, it’s that most hiring managers treat recruiting as marketing. Transparent recruiting fixes both sides of the equation — it gives candidates the clarity and equity they need to perform their best and gives hiring managers a faster, more effective hiring process.
With 20 global examples from companies big and small, you’ll learn how to implement a transparent recruiting strategy by focusing on a simple idea: people perform their best when they know what’s expected of them.
A simple strategy and set of tactics you that transforms your recruiting practices, especially in a slow market where every hire counts
Compelling ways to set expectations for candidates before they even talk with you, reducing noise in your pipeline and building a strong employer brand
How to rewrite your job posts to speak directly to your target audience — their goals, motivations, and frustrations — so your roles stand out in a sea of sameness
How to help your best candidates succeed faster with enablement materials and radically transparent recruiting tools
