How to maximize the impact of content design

A presentation at Button 2020 in October 2020 in by Jonathon Colman

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Maximize How to the impact of content design Jonathon Colman Senior Design Manager, Intercom

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Maximize How to the impact of content design @jcolman

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Maximize How to the impact of content design go.inter.com/max

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A product of Failure

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What went wrong

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What happened

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But why?

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Eight core Problems

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1 No focus

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2 Less context

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3 Role confusion

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4 Less depth of work

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5 Less opportunity for product impact

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6 Unclear career paths

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7 Less pay than your peers

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8 Burnout

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1 No focus 2 Less context 3 Role confusion 4 Less depth of work 5 Less opportunity for product impact 6 Unclear career paths 7 Less pay than your peers 8 Burnout

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The qualities of effective design organizations:

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How we Maximized the impact of content design

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Start with the problem

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Determine our priorities

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Redefine our expectations

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Clarify accountability

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Equal pay

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1 One team at a time, no more office hours 2 Full-stack content design 3 Clear expectations and accountability 4 Equal pay across design

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What about the Tradeoffs?

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Coda

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