Data Sets You Free: Analytics for Content Strategy

A presentation at Information Architecture Summit 2014 in March 2014 in San Diego, CA, USA by Jonathon Colman

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drawingablank.me/blog/fix-your-bounce-rate.html

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<script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-XXXXXXX-1’]); _gaq.push([‘_trackPageview’]); setTimeout(“_gaq.push([‘_trackEvent’, ‘15_seconds’, ‘read’])”, 15000); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.googleanalytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); </script>

analytics.blogspot.com/2012/07/tracking-adjusted-bounce-rate-in-google.html

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SmallBox

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LunaMetrics

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Blast Analytics & Marketing

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John Huang/Google/Mazeberry Express

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2009 Important callout goes right here

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2009 Important callout goes right here

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