Design strategist, UX leader, technologist, and profound typography nerd. More specifically, typography on digital platforms like the web and native applications. I spend a good deal of time writing, speaking, and working with teams and brand owners about how to set type better on digital platforms, and do so in more modern and performant ways than many realize possible. I’ve spoken with teams from organizations like Condé Nast, GoDaddy, IBM—and given presentations and workshops at web and design conferences all over the world.
For centuries, typography has shaped the way we ‘hear’ what we read. In our web work, though, we've have to balance our typographic desires with user experience and performance, knowing that every weight, width, or style of a typeface required a different file download. Variable fonts change that, as they include every width, weight, slant, and other permutation of a typeface, all in a single file not much bigger than a regular font file. Now, beautiful web typography can be crafted to respond to screen size, language setting, even ambient light. In a detail-packed hour, Jason will show you not just how far the new capabilities can take us, but how to make use of them right away.