Digital Luxury

A presentation at Puch Conference 2018 in in Munich, Germany by Kevin Cannon

What’s the difference between diamonds and pixels, between a Ferrari and an iPhone and most importantly why are there pineapples on top of buildings all over London?

Kevin has worked with both luxury and budget brands and this got him thinking; How do factors like materials, manufacturing and scarcity affect what we consider to be luxury?

This talk will look at the apparent contradictions between the hyper-scalability of digital technologies and the scarcity of luxury products and explore the question: ‘Can luxury even exist in a digital world?’