Designing for Serendipity

fi Designing for Chaos Kit Oliynyk orine

Designing for Chaos

The best laid schemes o’ mice an’ men gang aft agley. Robert Burns

• — often go wrong

fi Designing for Serendipity Kit Oliynyk orine

Merriam Webster

chaos random unexpected experiences luck positive unexpected experiences serendipity positive unexpected discoveries

Finds something great that he didn’t expect without much trouble in a place it was meant to happen

Serendipity Positive something great for the user Unexpected something they don’t expect Effortless something they didn’t try hard for Discovery something that could be found

Leyla Acaroglu

Leyla Acaroglu

Design the environment instead of the experience. Carol M. Highsmith/Buyenlarge via Getty Images

Create structure Deep research to nd what sparks joy. Identify and map the elements of a system to host serendipity. Lower expectations Simplify Progressively disclose, show less, save more for the serendipity. Eliminate the effort to get to serendipity. fi Define positive

Aaron Iker

Isil Uzum

Tsuriel

Tsuriel

Great UX is born in chaos— we serendipitously stumble upon it through user research.

How we think PM works How it really works itamargilad.com

Volatility Uncertainty Complexity Ambiguity

How to design for serendipity Design the environment, not just the experience. Use research to know what’s good for the user. Be very flexible, expect the unexpected. Prototype and test in low-fidelity first. Make small bets and always learn.

fi Any sufficiently positive serendipity is indistinguishable from magic. Kit Oliynyk orine