Metrics That Matter

A presentation at Metrics That Matter @ Kluge Interactive in in Los Angeles, CA, USA by Lex Roman

Design and engineering have value. We need to do a better job of proving it. Too often, we leave metrics to someone else, when we can directly learn and show the impact we're having. Learn how to initiate and implement a metrics strategy from someone who really cares about money. And people. But mostly, money.

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