“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016 Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group
A presentation at Evans Data Developer Relations Conference in March 2016 in Palo Alto, CA, USA by Lori Fraleigh
“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016 Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group
Lori’s Journey Line 2 @IntuitDev / @lorifraleigh
How Developer Relations Works
How Developer Relations Usually Works - You Cool technology 4 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - You Market is about to explode 5 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - You 6 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - Developer 7 @IntuitDev / @lorifraleigh
If You Build It, Will They Come? 8 @IntuitDev / @lorifraleigh
What If No One Comes? 9 @IntuitDev / @lorifraleigh
Leverage Networks to Enable Success
Intuit Developer – Fifteen Years Old! “We’re changing the world for developers and small businesses […] We intend to build a dynamic small business economy designed to make developers successful and enable them to do what they’re really good at […] developing innovative solutions that small business can’t live without.” Scott Cook, Intuit Founder and Chairman of the Executive Committee 11 @IntuitDev / @lorifraleigh
Catalyzing Network Effects Developer Relations must connect developers and customers to make both successful I want to build a solu.on that addresses customer issues and grow my business I need tools to save .me and become a trusted advisor for my clients while being profitable Accountants Developers I need addi.onal tools beyond QuickBooks to help me run my business 12 @IntuitDev / @lorifraleigh Small Businesses
Did You Solve the Right Problem? Understanding Customer Pain Points 13 @IntuitDev / @lorifraleigh
Get Feedback Early 14 @IntuitDev / @lorifraleigh
Build Connections 15 @IntuitDev / @lorifraleigh
It’s Developer Relations, Not Just Evangelism
It’s Not All About You Small Businesses 17 @IntuitDev / @lorifraleigh Developers
It’s Not All About You Small Businesses 18 @IntuitDev / @lorifraleigh Developers
Build Trust 19 @IntuitDev / @lorifraleigh
It’s a Marathon, Not a Sprint 20 @IntuitDev / @lorifraleigh
Plan for Deprecation 21 @IntuitDev / @lorifraleigh
Are hackathons for you? 22 @IntuitDev / @lorifraleigh
You Won’t Always Be Liked – That’s OK 23 @IntuitDev / @lorifraleigh
Fundbox Success Story 24 @IntuitDev / @lorifraleigh
Thank You!
