A presentation at Evans Data Developer Relations Conference in in Palo Alto, CA, USA by Lori Fraleigh
“Build it and They Will Come” May Not Work: Investing Early in Developer Success March 22, 2016 Lori Fraleigh, @lorifraleigh Director, Developer Relations, Intuit Developer Group
Lori’s Journey Line 2 @IntuitDev / @lorifraleigh
How Developer Relations Works
How Developer Relations Usually Works - You Cool technology 4 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - You Market is about to explode 5 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - You 6 @IntuitDev / @lorifraleigh
How Developer Relations Usually Works - Developer 7 @IntuitDev / @lorifraleigh
If You Build It, Will They Come? 8 @IntuitDev / @lorifraleigh
What If No One Comes? 9 @IntuitDev / @lorifraleigh
Leverage Networks to Enable Success
Intuit Developer – Fifteen Years Old! “We’re changing the world for developers and small businesses […] We intend to build a dynamic small business economy designed to make developers successful and enable them to do what they’re really good at […] developing innovative solutions that small business can’t live without.” Scott Cook, Intuit Founder and Chairman of the Executive Committee 11 @IntuitDev / @lorifraleigh
Catalyzing Network Effects Developer Relations must connect developers and customers to make both successful I want to build a solu.on that addresses customer issues and grow my business I need tools to save .me and become a trusted advisor for my clients while being profitable Accountants Developers I need addi.onal tools beyond QuickBooks to help me run my business 12 @IntuitDev / @lorifraleigh Small Businesses
Did You Solve the Right Problem? Understanding Customer Pain Points 13 @IntuitDev / @lorifraleigh
Get Feedback Early 14 @IntuitDev / @lorifraleigh
Build Connections 15 @IntuitDev / @lorifraleigh
It’s Developer Relations, Not Just Evangelism
It’s Not All About You Small Businesses 17 @IntuitDev / @lorifraleigh Developers
It’s Not All About You Small Businesses 18 @IntuitDev / @lorifraleigh Developers
Build Trust 19 @IntuitDev / @lorifraleigh
It’s a Marathon, Not a Sprint 20 @IntuitDev / @lorifraleigh
Plan for Deprecation 21 @IntuitDev / @lorifraleigh
Are hackathons for you? 22 @IntuitDev / @lorifraleigh
You Won’t Always Be Liked – That’s OK 23 @IntuitDev / @lorifraleigh
Fundbox Success Story 24 @IntuitDev / @lorifraleigh
Thank You!
Developer Relations often helps with the how of building an app, but being technically correct may not guarantee success with customers. Learn how Intuit Developer helps developers to get voice of the customer feedback early in the development cycle.
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