A presentation at Element UX Talks in
September 2018 in
Poznań, Poland by
Better Design Feedback – Łukasz Przywarty
UX Talks 2018, September 30
I once thought that feedback was easy-peasy
We praise ourselves with Dribbble hearts, Medium claps, and other forms of virtual back-patting. Yet we forget to critique each other’s work. F. Teixeira, C. Braga, UX Collective
We don’t ask for feedback
We are afraid of getting negative feedback
We are afraid that someone will hurt our feelings
We are afraid that somebody will come up with a better idea
We assume that only our vision is right
We assume that our peers don't have any feedback for us because they don’t say anything 🤐
What can you do? Before you ask for feedback, challenge your idea, look for facts to prove yourself wrong. Ask for feedback!
Do you have any feedback for me? What's one thing I can improve/improve in ___? What do you think about ___? I’d like to talk about ___? I’ve tried ___ and ___. What’s better in your opinion? @LukaszPrzywarty
What can you do? Precise what feedback you need. Present alternatives. Schedule feedback to make it routine, so it becomes normal.
Fixed vs. growth mindset
We ask for feedback but expect praise
If Pluto would be a Dribbble shot it’d be “Nice colors”. Tobias van Schneider, Semplice
What can you do? Cultivate a growth mindset. Don’t fish for compliments.
We’re defensive when we hear negative feedback
That’s wrong It is a great design, you just don’t get it I just thought that ___ It’s not my fault that ___ No, just no. ✋ @LukaszPrzywarty
What can you do? Imagine how you would feel and respond if you hear negative feedback. Buy yourself time. Discuss the idea further to think more and calm down. Be curious. @LukaszPrzywarty
That’s wrong! Tell me more, let's figure out why we see things differently
What can you do? Look for the 1 per cent grain of truth. And... defend your feedback if you think you should (but first, listen to the feedback).
We always think we know better
We always think we know better
• Blind spots • Self-serving bias • Confirmation bias
What can you do? Don’t trust yourself too much. Assume that you can be wrong. Don't be attached to a particular solutions. Appreciate the contributions from others. @LukaszPrzywarty
We want to resolve all comments
What can you do? Trust your gut. Engage in the conversation, it’s not always about resolving comments. Take into account all pros and cons. Decide. Don’t try to please the haters. @LukaszPrzywarty
We judge ideas in seconds
What can you do? Take your time. Think before you express your opinion. Ask questions to fully understand the idea or design. Don't assume anything. Clarify. @LukaszPrzywarty
This is pants. Disqualified. What’s the reason that made you decide to do ___? Have you considered ___? I wonder what it would look like if you try ___?
Source: The art of giving feedback
What can you do? Don't kill the ideas immediately. Suggest instead of order. Build upon what already exists.
People feel that you cross everything before “but”
I agree with you, but ___ Yes, that’s a good point and to make it work even better ___ Yes, what if ___
What can you do? Understand that some problems have multiple causes. Remember that difficult questions usually have complex answers. Ask yourself if your feedback is going to improve the designer before you give it (I see you Usability PL members!) @LukaszPrzywarty
We provide vague feedback
I don’t like it. It just doesn’t look right This feels off Make it bold, make it fresh! Take it to the next level 🚀
What can you do? Be prepared or don't give any feedback at all. Write down your feedback and send it to a designer before meeting in person. Try to be specific.
It looks weird to me. It looks weird, because it reminds me of ___ I think that the composition (or copy or font) ___
Source: The art of giving feedback
We are constant critics
What can you do? Be both positive and negative. Don't try the “feedback sandwich”. Emphasize what has been done to this point. Don’t complain, make things. @LukaszPrzywarty
It triggers fixed mindset
You're a great designer! I think you’d do a great job with ___ Your presentation helped our client better understand the problem. 👏
We are too nice, sometimes
What can you do? Be honest but don't be an asshole. Say what you really think, be direct but kind. Remember about empathy!
Project progress PIXAR
Time for feedback!
Source: Goods, Bads, and Dailies: Lessons for Conducting Great Critiques
30/60/90 framework 30% Concept
Source: Avoid The Seagull Effect: The 30/60/90 Framework For Feedback
Huddles 5 min
Presentation of work
Note taking and sorting
50 –55 min
Have you considered…?
Source: Huddle Up: The New Way To Create A Safe Critique Space For Your Team
Fresh eyes Hm… Photo credit: UX Shopify
Source: Fresh Eyes & Design Talks
• Biweekly meetings at the start or at the end of a day • Always in calendar • 30 minutes at a time • 2–5 person groups
Life without feedback would be great? Wrong!
Feedback is a conversation
The purpose of feedback is to make products better
Positive feedback helps people repeat what they do well, negative helps improve @LukaszPrzywarty
Better to get your nose bloodied in a critique of your peers, than to be slaughtered in a client’s conference room. Mike Monteiro, Mule Design
Books • • • •
Mindset: The New Psychology of Success Mistakes Were Made (But Not by Me) Thanks for the Feedback The Distracted Mind: Ancient Brains in a HighTech World • You’re My Favorite Client
Articles • • • • • • • • •
#18 The one about Dunning Kruger effect 6 Tips for Hearing Tough Feedback 6 Ways to Give Better Feedback 7 Tough Lessons I’ve Learned on Giving and Receiving Feedback at our Startup 8 ways to give better feedback to creatives Avoid The Seagull Effect: The 30/60/90 Framework For Feedback Design Criticism and the Creative Process Don’t Get Defensive: Communication Tips for the Vigilant Don't Take It Personally: How to Make Critique Work for You
• Essays • Everything You Need to Know About Giving Negative Feedback • Finding the positive in negative feedback • Fresh Eyes & Design Talks • Give design feedback that builds better designers • Goods, Bads, and Dailies: Lessons for Conducting Great Critiques • How to ask for design feedback • How to Get the Feedback You Need • How to Give and Receive Feedback About Creative Work @LukaszPrzywarty
Articles • How to Give Feedback People Can Actually Use • Huddle Up: The New Way To Create A Safe ‘Critique’ Space For Your Team • Leaders, stop being so nice all the time • People who think their opinions are superior to others are most prone to overestimating their relevant knowledge and ignoring chances to learn more • Politeness Is a Lie • Research: Negative Feedback Rarely Helps People Improve
• The Art And Science Of Giving And Receiving Criticism At Work • The art of giving feedback • The Cognitive Biases Tricking Your Brain
THANK YOU! @LukaszPrzywarty on Twitter firstname.lastname@example.org
View Better Design Feedback on Notist.
Let's discuss the most common feedback fails and how can we do better.
The following resources were mentioned during the presentation or are useful additional information.
Lear how Pixar handles feedback sessions.
Feedback at Trello.
Feedback meetings at Shopify.