How to Market Events Better as an AWS Cloud Captain

A presentation at AWS Cloud Captain Monthly Call: Feb in February 2026 in by Manvendra Singh

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HOW TO Market Events Better AS AN AWS CLOUD CAPTAIN

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Be Picky with Your Event Title Your title decides who clicks and who ignores Avoid vague or generic titles ❌ “Working with EC2” ❌ “Introduction to AWS” Be outcome-driven + time-bound ✅ “Deploy a Web App on AWS in 60 Minutes” ✅ “Build & Host Your First Cloud Project Today” If the title doesn’t promise a result, people won’t show up.

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Consistent Reminders Repetition builds recall. Recall drives attendance. Students forget, even if they’re interested T–7 DAYS → ANNOUNCEMENT T–3 DAYS → VALUE REMINDER T–1 DAY → FINAL REMINDER

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Create FOMO Limited availability increases urgency “Limited seats” “First 50 registrations only” Add tangible incentives Goodies Certificates Social proof works “Last time 300+ students attended” “Sold out in 24 hours” Peer influence 10% Speaker credibility 15% FOMO triggers 45% Clear outcome/title 30%

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Other Resources: Builder ID Thank you!