A presentation at AWS Cloud Captain Monthly Call: Feb by Manvendra Singh
HOW TO Market Events Better AS AN AWS CLOUD CAPTAIN
Be Picky with Your Event Title Your title decides who clicks and who ignores Avoid vague or generic titles ❌ “Working with EC2” ❌ “Introduction to AWS” Be outcome-driven + time-bound ✅ “Deploy a Web App on AWS in 60 Minutes” ✅ “Build & Host Your First Cloud Project Today” If the title doesn’t promise a result, people won’t show up.
Consistent Reminders Repetition builds recall. Recall drives attendance. Students forget, even if they’re interested T–7 DAYS → ANNOUNCEMENT T–3 DAYS → VALUE REMINDER T–1 DAY → FINAL REMINDER
Create FOMO Limited availability increases urgency “Limited seats” “First 50 registrations only” Add tangible incentives Goodies Certificates Social proof works “Last time 300+ students attended” “Sold out in 24 hours” Peer influence 10% Speaker credibility 15% FOMO triggers 45% Clear outcome/title 30%
Other Resources: Builder ID Thank you!
This session explored practical event marketing strategies for AWS Cloud Captains and community leaders. Attendees learned how to create compelling event titles, build effective reminder campaigns, leverage social proof, and generate excitement that drives registrations and attendance. The talk focused on simple, repeatable tactics that help communities reach more people and create greater impact.
for free. You
can too.