Designing Experiences & Shaping Organizations

A presentation at 2017 Vancouver UX Awards in in Vancouver, BC, Canada by Markus Grupp

Markus Grupp
@markusgrupp

From my keynote presentation at the 2017 Vancouver UX Awards.

Designers are keen to design products & services, customer, citizen and employee experiences that have sustained impact. To do so, we must not only shape services and experiences, 
but also shape the organizations that deliver them.

We need to evolve how we work, if we want our designs to have a sustained impact, focusing on:

  1. Master the Art of Stakeholdering
  2. Facilitate the Design Process
  3. Speak the Language of the Org
  4. Build Capabilities (intentionally)
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