How to Repurpose a Common Business Metric for Your Community Success

A presentation at CMX Summit in in Redwood City, CA, USA by Mary Thengvall

What if community builders are the best equipped to deliver on a company’s most important metric? Mary Thengvall will show you one way to effectively track the efforts and contributions of Community and Developer Relations teams. By expanding the definition of a qualified lead, you’ll be able to use your relationship-building skills to prove your team’s business value and show a direct impact on every department across a company.

Mary Thengvall is a connector of people at heart, personally and professionally. She loves digging into the strategy of how to build technical communities and has been doing so for over 10 years. In addition to her work, she’s known for being “the one with the dog,” thanks to her ever-present medical alert service dog Ember. She’s the author of The Business Value of Developer Relations.



The following resources were mentioned during the presentation or are useful additional information.